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AI training & workshops
Bring your team up to speed. Fast, hands-on, and practical.
We deliver AI education that’s made for the real world. Whether you need a one-off workshop or a long-term custom training program, we help your team learn how to use AI tools to work smarter, communicate better, and think more strategically.
AI benefits in numbers
What other experts say about AI.
of business leaders
already report increased revenue from AI adoption.
faster
time-to-market for companies using AI in their product development cycles.
cost reduction
on average in customer service using AI chatbots.
ROI
Companies using AI in projects report an average ROI of 200%.
How can you train teams
Online/offline – workshops tailored to your team’s context Custom training – programs for long-term team development Strategy sessions – for leadership teams and managers Practical focus – content creation, automation, decision-making, data use.
practice-oriented workshops
Interactive sessions designed to help teams and professionals apply AI tools directly to their day-to-day work.
Virtual learning
We help organizations to build their own internal learning environments, including tailor-made courses, videos, and assessments about AI, business and digital skills.
CUSTOM training
Programs
Tailored learning journeys built around your team’s roles, goals, and digital maturity — delivered live or hybrid.
Trusted partners
Questions ?
What exactly does SOTAB do?
SOTAB is a strategic partner for growth. We combine AI-driven marketing with hands-on education. That means we train teams on how to use AI tools effectively, and we apply that knowledge directly to help businesses grow through data, automation, and clear strategy
Is SOTAB a marketing agency?
No, we’re not a traditional agency. We act as a hybrid between a strategy partner and an AI academy. We help businesses define goals, build systems around them, and implement what’s needed — always tailored, always grounded in real outcomes.
Can you help if we don’t have any experience with AI?
Absolutely. Most of our clients start there. Our workshops and guidance are built to make AI practical and understandable, regardless of your background. We meet you where you are, and help you grow from there.
Do you also execute campaigns, or only advise?
We do both. We support clients with strategy, but we also build and manage campaigns, set up automation systems, and monitor performance. Our strength lies in translating ideas into real, working systems.
What kind of businesses do you work with?
We work with teams that want to grow — from early-stage startups to established companies. What they have in common is the need for a smarter, more structured and scalable approach to marketing, operations, and digital growth.
Do you offer one-off workshops or long-term support?
Both are possible. Some clients come to us for a focused workshop or internal training. Others choose an ongoing partnership where we help define, build and scale their growth systems. We tailor our involvement to your needs.
What makes you different from other agencies or consultants?
We don’t just run ads or give advice — we help build internal systems that scale. We also bring a unique mix of backgrounds: business, education, sales, tech, and marketing. That means we understand both the commercial side and the operational side — and we speak the language of your business, not just the language of marketing.
Do I need technical knowledge or a team to work with you?
No. We simplify AI and automation so you can focus on your business. Whether you’re starting from zero or already experimenting with tools, we tailor our support to your level and build systems you can actually use.
What if we already have a marketing team?
That’s great — we don’t replace your team, we enhance it. We often work alongside internal teams to provide strategic direction, upskill them with AI knowledge, or build automated systems they can take over.
We’ve tried AI tools before and didn’t see results — how are you different?
Tools are only as good as the system they’re used in. We don’t just plug in technology — we build the strategy behind it. That means every tool we use is tied to a goal, a process, and a measurable outcome. We also stay involved to monitor performance and improve over time.