Summary
When Gemeente Rotterdam’s DSIH (Digital, Societal & Innovation Hub) needed a high-impact video teaser for an upcoming event, the stakes were high and the timeline was tight for content creation. With just a few business days to conceptualize, create, and deliver a polished production piece, the traditional path—scriptwriting, filming, editing—wasn’t an option.
SOTAB stepped in with a solution rooted in AI-powered creative production. The result: a visually compelling, share-worthy teaser video optimized for LinkedIn and other digital channels—delivered in record time, and at a fraction of the cost of a conventional shoot. The project was co-funded by the European Union, as part of ongoing efforts to promote digital innovation and cross-sector collaboration.
The Challenge
The DSIH team at Gemeente Rotterdam had a clear goal: create a teaser that could energize their audience and spark interest in an upcoming event that focused on digital innovation and civic collaboration. The content had to feel modern, visually strong, and aligned with the city’s forward-thinking brand identity.
But there was a major constraint—time. The event date was fast approaching, and the team needed to have final assets ready within days, not weeks. Traditional production methods—booking a crew, scouting locations, post-production—simply couldn’t deliver within the required timeframe.
The Solution: AI-Generated Production, Human-Crafted Storytelling
Rather than compromise on quality or scale back the creative vision, SOTAB offered a smarter route: leveraging fully AI-generated visuals combined with strategic creative direction.
We used advanced AI content generation tools to build cinematic-quality visuals tailored to the event’s theme. By tapping into generative design systems, we bypassed the need for location shoots, actors, or large crews—without sacrificing visual polish or message clarity.
At the same time, we worked closely with the DSIH team to ensure the narrative stayed sharp, engaging, and contextually relevant. Every second of the teaser was intentionally crafted to resonate with innovation-focused audiences on platforms like LinkedIn, where scroll-stopping content is key.
All of this—idea to final export—was completed within just a few business days.
The Impact
The final teaser exceeded expectations, proving just how far intelligent production can go when powered by the right tools and a clear vision. Here’s what we achieved together:
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- Delivery within days, ensuring the teaser was launched well ahead of the event deadline
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- Significant cost savings, avoiding the need for traditional production logistics
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- Strong visual identity, matching the innovation theme and tone of the event
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- Optimized for social media, resulting in high engagement on LinkedIn and other channels
- Collaboration across sectors, supported by European Union co-funding to promote digital acceleration.
Why This Matters
This project represents more than just a fast turnaround—it’s a glimpse into the future of agile, high-quality content creation for governments, businesses, and organizations working under pressure. SOTAB’s ability to combine AI tools with human creativity allows clients like Gemeente Rotterdam to communicate their vision faster, smarter, and more effectively than ever before.
As public institutions explore new ways to connect with citizens, stakeholders, and innovation ecosystems, the need for content that is both powerful and agile is only growing. And thanks to European Union support for projects like these, the barriers to experimentation and innovation are lower than ever.
At SOTAB, we don’t just keep up with the speed of innovation—we help define it.
Have a story to tell but not the time or budget for a full production?
Whether you’re a public organization, startup, or established brand, we help turn bold ideas into high-impact digital content—fast. Using the power of AI video content creation and sharp creative strategy, we deliver results that impress, without the traditional costs or delays.
