The challenge: strong product, underperforming online presence
BNR Kantoorinrichting is a well-established name in office design and furnishing. They offer high-quality solutions with a personal touch—but online, their website and B2B conversion oriented campaigns weren’t performing as well as the brand deserved.
The team at BNR knew they had something valuable to offer, but they weren’t reaching the right people. The site was getting traffic, but not converting enough of that traffic into leads. Messaging wasn’t connecting clearly with specific customer types. The brand identity was solid—but hadn’t been translated into a modern digital presence that truly worked.
That’s where we came in.
Our mission: convert more visitors into customers
We partnered with BNR to answer a single question:
How can we turn more online visitors into real business leads—without losing the unique personality and quality BNR is known for?
Our answer combined smart use of AI with hands-on creative strategy.
Our approach: AI meets human insight
Step 1: Scanning what’s working (and what’s not)
We started by running a full AI-powered scan of BNR’s online presence—including the website, traffic data, and public digital footprint. This allowed us to quickly identify:
- Where users were dropping off on the website
- Which content was performing well (and which wasn’t)
- How competitors were positioning themselves
- What type of audience was actually engaging with the brand—and who wasn’t
This gave us a crystal-clear map of where the brand could improve, and where its hidden strengths already lay.
Step 2: Finding the right audience (and talking to them differently)
Next, we used AI-driven data analysis to identify BNR’s highest-potential customer segments. By combining public traffic insights with internal behavior data, we discovered:
- Which industries were actively searching for office design solutions
- Which regions had the most high-intent traffic
- What pain points and preferences were common in different customer groups
With this knowledge, we didn’t just create “one-size-fits-all” content—we built a tailored content and campaign strategy for each key segment. This meant sharper messaging, clearer offers, and landing pages that truly spoke the language of each target group.
Step 3: Fast, high-quality content creation using AI
Once the audience and strategy were clear, we moved into production—fast.
By combining AI content tools with experienced human editing and brand strategy, we delivered:
- Professionally written landing pages, campaign copy, and ad texts
- Optimized content layouts built to guide users toward action
- A refreshed visual and verbal tone that modernized the brand without replacing it—keeping BNR’s trusted identity intact while sharpening its edge
The result: a digital experience that feels more premium, more personal, and more effective.
The outcome: more leads, stronger brand, smarter campaigns
Here’s what the BNR team gained:
- A clearer, better-performing website designed to convert
- Campaigns that speak directly to high-value target groups
- A faster, more cost-effective content workflow using AI tools
- A refreshed online identity that keeps what makes BNR special—but makes it work harder
And most importantly: more of the right people finding BNR, understanding their value, and getting in touch.
Want to see what smart optimization can do for you?
At SOTAB, we combine creative strategy with the power of AI to help brands grow faster, reach the right people, and turn digital visits into real business.
Ready to sharpen your B2B conversion to increase you online presence, attract more leads, and get your brand working smarter?